Marketing diagnostic: where yours is getting stuck.
The diagnostic is free and is the first phase of the 4E method, Understanding. Before proposing anything new, I look for what is leaking.
A company that invests in marketing and sees no return almost never has a volume problem. It has a leak: demand that arrives and does not become a customer, budget in a channel that does not pay for itself, an offer that confuses someone who was almost buying.
The diagnostic finds the leak. Within 2 business days of the call, you get the diagnostic document, with what to stop doing (in order, with the reason for each item) and the next steps.
Free diagnostic: a 45-minute call and, within 2 business days, the diagnostic document, with what to stop doing and the next steps.
Who it is for
Revenue above R$ 50,000 a month.
That is the cutoff (amounts in Brazilian reais), and it exists to protect both sides.
Below that, the bottleneck is rarely marketing. It is offer, price or operations, and a marketing diagnostic fixes none of the three. A diagnostic that will not move the needle wastes your time and mine.
Above that, there is something to analyze: investment history, channels running, a team or vendor, and enough numbers to tell what works from what only looks like it works.
Signs
When the diagnostic makes a difference.
One sign alone says little. The set is what counts.
Check the ones that apply to your company: 0 of 6.
- You raise the budget and the number of customers stays the same.
- Nobody in the company can say how much it costs to bring in a new customer.
- The good month and the bad month have no explanation, only theory.
- Four or five channels are running, none of them fully built.
- The agency delivers a report, and the report changes no decision.
- Every marketing meeting ends in a new idea, never in a cut.
If three of these light up, there is a leak, and the diagnostic finds where.
How it works
Three moves, in this order.
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01
Call
In a 45-minute call, you tell me how your marketing works today: where customers come from, how much money comes in, how much goes out and what has already been tried. No presentation, nothing to prepare.
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02
Review
I look at the numbers that exist and the ones that are missing. The absence of one data point often says more about the bottleneck than the presence of another.
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03
Document
Within 2 business days, you get the diagnostic document, with what to stop doing and the next steps. Direct, no sugarcoating.
Frequently asked questions
What people ask before booking.
Do I need to prepare a report before the conversation?
No. Bring what you have at hand: how much you invest per month, where customers come from and what you have already tried. If data is missing, that is also diagnostic.
Arriving without the numbers already shows where the first piece of work begins.
Why the R$ 50,000 a month cutoff?
Because below that the bottleneck is almost never marketing. It is offer, price or operations. A marketing diagnostic fixes none of the three, and a diagnostic that will not move the needle wastes your time and mine.
Above that there is already history, channels running and enough numbers to tell what works from what only looks like it works.
Do you start by proposing a campaign?
Almost never. The first deliverable is usually a list of what to stop doing, and it is usually longer than the list of what to start.
A stuck business rarely suffers from a lack of initiative. It suffers from too many initiatives with no priority: four channels half done, competing for the same budget and the same attention.
What if the diagnostic shows the problem is not marketing?
I say so. It has happened. The conversation ended with the conclusion that the problem was price, and the best use of my time was to say so instead of selling a project.
Do I have to hire you after the diagnostic?
No. The document is yours, and you can act on it with the team you already have. If what you need is marketing and it is something I do, you get a proposal, for a project or monthly.
The proposal follows one of two paths: directly with me, when the bottleneck is strategy and decisions, or, for clinics and medical practices, with execution through Bache, when you do not have the people to run it.
How long until it becomes results?
On the call you already hear where I see the problem. Within 2 business days, you get the diagnostic document. The cash result depends on what we prioritize, and I only talk about a timeline with your numbers on the table.
Whoever promises predictability in 30 days is selling luck with a nice name.
Book
Let's find the leak.
Message me on WhatsApp and we will book the free diagnostic: a 45-minute call and, within 2 business days, the diagnostic document, with what to stop doing and the next steps. If you prefer, pick a time on the calendar.
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The 4E method
The four phases of marketing engineering, starting with this diagnostic.
See the 4E method → -
If you run a clinic
How a clinic goes from depending on referrals to having a predictable flow of patients.
See the page → -
CAC and LTV calculator
With four numbers, see whether your marketing turns a profit.
Open the calculator →